The Medill IMC Professional Expert Session:

#Opentowork: Preparing for Your Next Role with IMC
webinar date

Thursday, June 1

webinar date

12-1 p.m. CT

On June 1, David Hernandez, the chief creative officer at Allstate, will join Ryan Reis, adjunct lecturer for the IMC Professional program, in a free, live event to share real-world experiences and lessons learned through their careers at the highest levels of marketing.

Hernandez is a cross-media creative and branding expert with a career spanning digital start-ups, large traditional agencies, creative boutiques, and client-side leadership roles. He joined Allstate after serving as Ogilvy & Mather's executive creative director for nine years.

Working on the brand side, Reis helped to build and reinvigorate some of the world’s most recognizable brands, including Miller Lite, Coors Lite, and the Unilever brands Suave and Axe. In addition to brand management roles, he has consulted for General Mills as a member of the Nielsen organization and for ConAgra Foods as a managing consultant with the Zyman Group.

Join us for this free, live event as these two veteran marketers talk about:
  • The IMC principles that hold true in every role
  • How their perspectives changed with each role
  • How they built successful client/agency relationships
  • Skills that transfer across the client/agency boundary, and more
  • We welcome your questions about the discussion and the IMC Professional program

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Northwestern University