Smarter Marketing: Thriving in an AI-Driven World

Discover how AI is transforming marketing strategy and how leaders can use it to solve complex challenges.
webinar date

Thursday, April 2

webinar date

5-6 p.m. CT


Artificial intelligence is rapidly reshaping the marketing landscape. As new tools emerge and capabilities evolve, marketing leaders must understand how to apply AI strategically while preparing their organizations for continued disruption.

Join the Medill School of Journalism, Media, Integrated Marketing Communications for a live online conversation exploring how AI is influencing marketing strategy today—and what leaders should expect next.

During this webinar, you will:

  • Learn how marketers can apply AI tools to address complex marketing challenges.
  • Explore how AI is changing the way organizations develop strategy and connect with consumers.
  • Get a preview of the IMC Professional program’s newest elective, Marketing in the Age of AI.
  • Hear how AI concepts and innovation are incorporated throughout the Master of Science in Integrated Marketing Communications (IMC) Professional program.

Meet Your Hosts:

  • Chris Cahill, Director, IMC Professional Program
  • Roy Wollen, Lecturer, Marketing in the Age of AI

Reserve your spot to join the conversation and bring your questions.

Register Now!

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